Monday, April 23, 2007

Google Webmaster Tools: remove web pages with Content Removal Tools

Official page is here.

http://googlewebmastercentral.blogspot.com/2007/04/requesting-removal-of-content-from-our.html

it’s part of the Google Webmaster Tools interface.

Google Releases Improved Content Removal Tools
Google has rolled out new tools to help people quickly
get content removed from its search engine. Those
targeted at site owners allow for speedy removal of
pages and cached copies of pages. Other tools allow
those to request the removal of images or links to
pages with personal information about themselves, in
the right circumstances. More on the tools and various
options are covered below.
For details:
http://searchengineland.com/070417-213813.php

Tuesday, April 10, 2007

What is a good click-through rate in Adwords?

From Pure Visibility's Pay Per Click Answers:

A good CTR is one that makes your keyphrase profitable. On average, Adwords accounts will have a CTR around 2.0%. E-commerce sites might have an average around 6%. Accounts where a company only bids on terms related to their trademark might have a CTR around 15%. CTR is not a good metric to use to determine the success of your account. It depends on the focus of your site, the average position of your ads, the types of keyphrases being bid on, and how often spam impressions are created (for checking ranks, or activities like this). It’s good to try to improve CTR in certain cases, but the question “what is a good click-through rate, is not a good question.” It’s better to ask, “How can I make my ad better.”
More on this from the Pure Visibility site.

Technorati Tags: